The question is whether you should add your podcast to YouTube, especially if your podcast hasn’t embraced video. Here’s the post that got me thinking about it. I’ve added episodes of my podcast to YouTube as an audiogram previously, and while I’m not breaking any records I did see an increase in views and in time watched over the length of what I saw as an experiment. Since then, YouTube has fully embraced podcasts and has created features especially for podcasters. And yet…
Here’s an argument against having podcasts on YouTube: It’s something you actively consume. Yes, there are channels like Lofi Girl that you can have on in the background, but that is my point. A podcast is something you can listen to while you’re doing something else, like driving, walking, or doing the dishes. Most of the time on YouTube, you’re watching a screen, and as much as other people might like to watch Joe Rogan be a meathead live and in living color, it just doesn’t seem like that was the idea Dave and Adam were getting at.
That’s not to say that podcasts don’t belong on YouTube; I can think of at least one use case that works: Your Mom and Dad, who maybe wouldn’t know a podcast app if it slapped them, but they watch cat videos on YouTube. I’m only a little facetious here, but sometimes you lead people to new things through stuff people already know.
The original poster posted some graphs of audience retention for audiograms versus video, and he made the point that audiograms lose their audience much faster. I don’t dispute that, but here’s something to think about: At that point, is what you’re watching a podcast, or is it a show?
I think it’s a show. A show that CAN be a podcast, but it’s a show first. As always, your mileage may vary.