Apple will host a reveal party at the Steve Jobs Theater in Cupertino for the first time in a couple of years for the first time in a couple of years for the first time in a couple of years. I have to tell you that I’m going to miss the very well-produced videos that Apple has done throughout the pandemic, and I hope they continue those in some capacity.
Despite being a happy Apple customer, I am getting less and less interested in these occasional product reveals. It might be because there are no longer any surprises, no more ‘one more thing,’ but I suspect it’s that the designs are largely the same with only slight adjustments to ensure you need to buy one more thing. A new case, a new dongle, a new charging cable. I suppose that is the one thing we can expect from any Apple product reveal: We’re going to have to adapt, and that usually means our wallets. I’m not bitter about it, that’s just a fact of life when you’re in the Apple ecosphere.
I’m less and less interested because I am not an Apple Fanboy, nor am I an Android enthusiast. I am a cheerleader for using the tool that gets the job done. I don’t care what it is. If you can do what you need to do with the device you have, mazel tov.
I’m gonna need a new reason, a new product, and a new thing to be as excited as I used to be.
UPDATE: Apparently they changed their mind, and this is a video presentation like the past two years.
UPDATE 2: There are only two features that caught my attention: First, Action Mode on the iPhone 14. Built-in stabilization is something I’ve been looking for. It’s the reason I folded and bought a Go Pro. Aside from that, there’s no reason for me to trade my iPhone 12. Second: the new oval cutout on the iPhone 14 Pro. It’s pretty, but it’s a gimmick. I don’t need that. Sorry Tim, I have a blue iPhone 12, and I’m not giving it up yet.